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Welcome to Magazine Loyalty Program
The Magazine Loyalty Program is a customized customer loyalty program and a powerful relationship marketing tool that keeps your name in front of your valued customers, clients and prospects each and every month. It's a highly visible and personal “thank you” that is greatly appreciated by your preferred customers - keeping you and your name and contact information present for them for an entire year - the gift that keeps on giving.
Select a one-year subscription to any of these great magazines with your compliments to your preferred customers! It's only $16 to $22 per customer for the year-long program.
Black Enterprise, Cosmopolitan, Country Living, Esquire, Harper's BAZAAR, Good Housekeeping, House Beautiful, Marie Claire; O, The Oprah Magazine; Popular Mechanics, Redbook, Seventeen, Siempre Mujer, SmartMoney, Town & Country and Veranda.
Each issue of the magazine displays a customized Loyalty Label with your name, phone number, logo, personal message, and a request for a referral. In addition, a postcard is automatically sent on your behalf to announce your gift subscription and to ask for referrals.
What a nice way to say thanks all year round: Season’s Greetings in December and Happy New Year in January. This works very well as an appreciation program to help retain valued customers and capture referrals.
Tips & Testimonials
The Art of Connecting
According to Dave Beson of Dave Beson Seminars and Life Success Systems, "past customers can keep you in business. If there is one lesson learned in today's market, it's that you must work hard to maintain relationships with past clients and customers. One of the only ways to ensure future business is by keeping your name out in front."
Excerpt from Lore Magazine, July 2009
Maintaining loyalty well worth the effort
Guy Maser, SVP of Marketing at GlobalSpec, reminds us of an old saying in the business world: Customer Acquisition is an investment, but profitability is built on customer retention. Most realize that it is easier and more cost effective to retain current customers than it is to find new ones. It is hard to foster customer loyalty if your customers forget about you.
Adapted from DMNews, July 13, 2009, page 8
"We send a subscription every time we sell or lease one of our 70 plus transactions each year. And we renew it each and every year. From this process we have received at least 5 listings over the past 24 months. Each said they found me by the label on the cover of the magazines."
"I labored for years trying to come up with the "perfect" closing gift. When I found the Magazine Closing Gift I immediately knew that this was it! What an incredible easy and cost effective system. I LOVE this product, its service and company! Set up is a breeze and your name arrives every month on their magazine. Talk about "top-of-mind" presence!"
The "Magazine Loyalty Program" is definitely my most effective marketing tool! I thoroughly enjoy giving my valued clients these popular magazines and they love receiving them every month! Many clients thank me and they tell me that they look forward to receiving their magazines every month! I believe that Magazine Loyalty subscription is a great way to show my appreciation for their business and referrals. It also keeps my name in front of them on a monthly basis! I also appreciate the excellent Customer Care that I've received. Magazine Loyalty Program values and appreciates my business which I think is a huge part of their continued success. Ordering on-line is so convenient and the cost is minimal. They offer a great selection of very popular magazines to satisfy so many of my clients' individual interests. There's a magazine choice for everyone! I'd highly recommend ordering multiple Magazine Loyalty subscriptions to show Your clients how much You appreciate them!
Marcy Briggs, Sr. Mortgage Consultant, OnQ Financial
"I have tried all kinds of things as a follow up gift. The Magazine Loyalty Program is the most economical and provides the biggest 'bang-for-the-buck'. I have had a tremendous response from my customers. They call me...even six months later to say thanks for the gift subscription...and sometimes, even give me a referral right on the spot. They just love receiving the magazines...and I love the referrals!"
Anita C. Beckman, Vice President, Mortgage Banking Leader, Wachovia
"I invest a lot on closing gifts, thank you gifts and prospecting tools. And I have found the Magazine Loyalty Program works better than anything else I have used…and spent much more on! Clients call to say thanks for the gift subscription, but most of all…I have received referrals and repeat business as direct result of the program. I use it following every close and encourage other Associates to do the same."
Nancy Curasi, Licensed Real Estate Agent, ERA Curasi Realty
"The Magazine Loyalty Program is so powerful. It says "THANK YOU" every time it comes. As we all know, you cannot say thanks often enough. It's one of the best marketing tools I have seen in my twelve years in the business, I use it following every close.
Victoria Spannaus, Vice President, Wachovia Mortgage
"The Magazine Loyalty Program has become a huge part of my business. Between the wonderful service and valuable product, you can't go wrong. The Loyalty Label is perfect for my business and helps place my name in front of clients month after month. This product has proven to be more valuable than I ever expected. I highly recommend the Magazine Loyalty Program to anyone looking to increase their exposure to clients."
Leanne Pogue, Re/Max Gold
"We are very excited to have found such a great way to show our appreciation to our customers…and also get out name in front of them every month. Looking forward to working with you."
Linda Trevor, RE/MAX United
"The Magazine Loyalty Program saves Associates so my time and money. The Associates job is to list and sell real estate. Let the Magazine Loyalty Program take care of follow up for future business. It offers a lot of bang for the buck!"
Brenda Josey, Coldwell Banker University.
The Magazine Loyalty Program says Thank You every time it comes. It is the best closing gift I have seen in my 10 years in the business. It is effective and so easy to use!"
Carolyn Shaffer, Coldwell Banker United